Now that the tagging plan has been completed, the code has been written, and the tags in place one of the tasks that is usually asked is for web analyst to be-bug the tags to make sure the tags are what you expected when you created the tagging plan. This is a task I am asked to do on a continuous basis. I de-bug tags, not just when a site is first tagged, but on an ongoing basis. There are several de-bugging tools that you can use; Fiddler Tool, Web Analytics Solutions Profiler (WASP), Charles Debugger, and Firebug. The tool that I use the most often is the Charles Debugger, followed by the Web Analytics Solutions Profiler. One of the things that I like about the Charles Debugger is I can view all of the pages that I have viewed or actions that I have taken on a site, though I use the Web Analytics Solution Profiler for a quick check of the tags on a page. When I de-bug new tags, I open the Tagging Strategy Worksheet that I created and then I open up the Charles Debugger. I look at the different pages and take the different actions to test each scenario in the tagging strategy worksheet. This gives me an opportunity to see if the tags being thrown match what I had envisioned for the tag. If the tags being thrown matches my vision in the tagging strategy worksheet, I then put an “x” in the Working column to let me know that I tested that information, so when I come back to review the worksheet to do additional testing I know which tags are working. Continue Reading!

Implementing Omniture

January 13, 2009

I have seen several questions about how to implement Omniture throughout the years. I am going to cover the process that I go through to implement Omniture. Specifically, I am going to cover an implementation from a media site perspective. I have been fortunate enough that I have implemented Omniture on several new sites and a couple of re-designs over the last year and a half. Some of the new sites that I have tagged are: RecipeZaar, Front Door, Ecologue, and Food UK. The two re-designs that I have implemented Omniture on are: Food Network and HGTV. I am sure that most of you are aware that SEMphonic has their Omniture Implementation Toolkit. Right before SEMphonic’s XChange 2008 Conference, they had a contest for the toughest Omniture implementation question and the winners would get a free copy of the Omniture Implementation Tool. I was very fortunate enough to be one of the winners and received a free copy of the Omniture Implementation Toolkit. You can see my question and SEMphonic’s response on Jesse Gross’ Web Analytics Tool Time Blog. Since SEMphonic charges for the toolkit, I am not going to post any of the documents or any information about the documents, other than what can be found on their site. What I am going to do is share the documents that I personal use to help me implement Omniture. Continue Reading!

That is an interesting question, one that I have seen on the Yahoo Board a few times and one that I asked a couple of years ago. Should you change web analytics vendors? The answer is it depends on your company and the situation of your company. A couple of years ago, my company was in the position to consider switching web analytics vendors. It was a very long and complicated and one that we did not want to go into lightly. Before switching web analytics, you need think about why you want to switch vendors. Think customer service will be better at the other company (we always do, right)? You like some of the other reports at the other vendor? You want to have all of your reports in real time? Your reports are not processing in a timely manner? I could go on with a lot more questions that might get you thinking about switching web analytics vendors. All of these questions are reasonable things to look at and consider, but really there is only one question that you should be asking. Are you fully utilizing your current web analytics solution and is it helping you answers your business questions. Well, ok that is two questions. The answer to the second question will help you answer the question to the first. We should have probably asked ourselves this question in the beginning. Instead we decided to start the Proof of Concept (POC). During the POC we spent a lot of time doing a deep analysis between the two tools, comparing feature for feature. At this point, we still really had not really asked ourselves if our current vendor was helping us answering our business question. Some might argue that you can ask this question during the POC. Continue Reading!