Video Tracking

June 9, 2009

Video is starting to quickly become one of the most popular ways that sites are communicating and/or sharing information with its users. Sites like Hulu, Sling, and YouTube are growing in popularity. Portal sites, like AOL have a section that is completely dedicated to video. Media sites are putting more video on the sites than ever before, from video clips to full episodes. With this increased interest in video, it is important for accurate video tracking and to track the data that will help you understand how users are viewing the video. In this post, I am going to cover different tracking methodologies, video success metrics, the different pieces of information that you might want to capture about the video and video KPI’s.
Continue Reading!