December 23, 2008

Welcome to my web analytics blog. My name is Richard Calentine. I have decided to enter the blogging world. 🙂 Though, there are already a lot of web analytics blogs and you can find a most of them at All Top . There are a couple of my personal favorite blogs listed on the right as well some of the most resent posts on the Web Analytics Yahoo Groups. I need to do something different to make my blog standout from the other web analytics blogs. I will talk about some of the same topics that the other blogs cover with my own take on the topic, such as: KPI reports and engagement. However I am going to focus on some different topics, such as: how I got involved in web analytics and internet marketing, my process for picking a web analytics vendor, how I got my internal clients to look at KPI reports, switching vendors, how I go about debugging web analytics tagging, and more topics. There are also blogs and documentation on tips and tricks on how to use Omniture and Google Analytics. I will not focus a lot on this, though from time to time I will mention a few tips that I learned in Omniture and Google Analytics. I have been reading the Web Analytics Yahoo Group board for several years and I always see someone ask a “newbie” question. I am going to try to give as much insight as I can on some of these topics and share my personal experiences that I have spent in web analytics for the last five years.