Year in Review

December 23, 2009

It was a year ago this week that I was traveling for the holidays and I made the decision to start this blog while sitting in a hotel room. I knew there were quite a few blogs about web analytics already with various opinions on different topics. When I decided to start this blog I wanted to focus on one thing, sharing my experience in web analytics both good and bad. The experiences that I have shared have been about recent topics and some as far back to when I first started my career in web analytics. I have had a great time writing this blog this past year sharing my experiences. I hope that I was to give you more information about a decision or give you an idea about some things to try. I look forward for the coming year and sharing more experiences with you. Though in the past year, I have focused on certain tools, in the coming year I am planning on sharing experiences about various tools and analysis. In the great time that I have had sharing my experiences, you may have come to my blog and not find the answer you were looking for. I compiled a list of the top search terms that brought users to my blog. I am going to try to give more information and/or links for each of the different search terms.
Continue Reading!

Advertisements

Implementing Omniture Part II

February 12, 2009

When I wrote my first post on Implementing Omniture, I wanted to give a general overview of some of the techniques that I use to implement Omniture to help inform business decisions. I have had a better than expected response to the post. I want to follow up with more techniques, but I am going to cover a few more items. I am going to go over the differences between an eVar, a prop, and an event and how I choose which one I use. I am also going to cover the Omniture plug-ins that I use and why I use them. I was looking at some of my RSS reader and I saw a post by Adam Greco of Omniture that goes over some of the plug-in that Omniture offers. I know there are some people who are searching to find the Omniture Implementation manual for SiteCatalyst. As far as I am aware, the only way to get the Omniture Implementation Manual is having a login for SiteCatalyst. You will need to go to Knowledge Base section under Help and do a search for “full implementation manual.” That should get you the result where you can download the Implementation Manual. To understand if you should use a prop, an eVar, or an event, you need to know how each one of these items is used. Understanding these items, will ultimately help fill out the Omniture Tagging Strategy document.

Continue Reading!

Now that the tagging plan has been completed, the code has been written, and the tags in place one of the tasks that is usually asked is for web analyst to be-bug the tags to make sure the tags are what you expected when you created the tagging plan. This is a task I am asked to do on a continuous basis. I de-bug tags, not just when a site is first tagged, but on an ongoing basis. There are several de-bugging tools that you can use; Fiddler Tool, Web Analytics Solutions Profiler (WASP), Charles Debugger, and Firebug. The tool that I use the most often is the Charles Debugger, followed by the Web Analytics Solutions Profiler. One of the things that I like about the Charles Debugger is I can view all of the pages that I have viewed or actions that I have taken on a site, though I use the Web Analytics Solution Profiler for a quick check of the tags on a page. When I de-bug new tags, I open the Tagging Strategy Worksheet that I created and then I open up the Charles Debugger. I look at the different pages and take the different actions to test each scenario in the tagging strategy worksheet. This gives me an opportunity to see if the tags being thrown match what I had envisioned for the tag. If the tags being thrown matches my vision in the tagging strategy worksheet, I then put an “x” in the Working column to let me know that I tested that information, so when I come back to review the worksheet to do additional testing I know which tags are working. Continue Reading!