Traffic Sources Reporting

March 15, 2010

I have been back for a little over a week from another great Omniture Summit and my fourth summit. I went over my notes from each of the sessions that I attended and some of the slides of the presentation that I could not attend. I am not going to write a full recap of the summit this year, as there are already a few of them out there that do a great job recapping the summit and some of the sessions. Some of the sessions during the summit covered different ways to track the traffic sources. For those who attended last year’s summit, you might remember the announcement of the Channel Manager plug-in. The Channel Manager plug-in is very similar to the Unified Sources VISTA Rule (USVR). The biggest difference between the two is the Channel Manager plug-in needs help from the consulting group and the Unified Sources VISTA Rule needs help from the Engineering Services group. I am going to write about the Unified Sources VISTA Rule, some of the reports that we had created from the USVR, and some of the decisions that can be made from these reports. When we decided to go with the USVR, the next decision was decided which reports we would like to have set up. We talked to several of our internal clients and then thought about the business and which reports would help the business make better decisions. I worked very closely with the engineering services group to make sure the logic would be exactly what we wanted.
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And the survey says……(this reminded me of watching Family Feud when I was younger). A couple of weeks ago I read a blog post from iPerceptions about how they are going to integrate web analytics with behavioral and attitudinal data. As I kept reading the article, I kept thinking “WOW that is awesome.” Then I got to the Features and Benefits and I was really impressed with the crosstab capabilities of the survey and clickstream data and to look at your analytics and survey KPI’s in one dashboard. After reading the article, I started to think about my other co-presented breakout session at the Omniture 2009 Summit about surveys and VOC strategies. If you can combine clickstream and survey data, create segments based on those on a both sets of data would give you great insights about your customer. When you are thinking about putting a survey on your site you need to think about what type of questions you need to ask. Do you want to ask Idea questions (comments, feedback), Opinion questions (ratings, polls), or Effects questions (site changes, product variations). Before you create surveys, you need to understand your business goals: establish a voice within the community, build trust with your customer base, generate positive brand awareness, encourage loyalty, improve customer perception. There are many different types of surveys that you can put on your site that will help you get into your customers mindset.
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Video Tracking

June 9, 2009

Video is starting to quickly become one of the most popular ways that sites are communicating and/or sharing information with its users. Sites like Hulu, Sling, and YouTube are growing in popularity. Portal sites, like AOL have a section that is completely dedicated to video. Media sites are putting more video on the sites than ever before, from video clips to full episodes. With this increased interest in video, it is important for accurate video tracking and to track the data that will help you understand how users are viewing the video. In this post, I am going to cover different tracking methodologies, video success metrics, the different pieces of information that you might want to capture about the video and video KPI’s.
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Now that we have Coremetrics installed on the site and have run a few reports to make sure the reports were showing up the way that I wanted and worked on a low hanging fruit (checkout process), now I had to come up regular reporting to see how the site was doing on a regular basis to see how the site was doing on continuous basis. Over the years, I used different variations of weekly and monthly KPI reports. In this post, I am going to have an example of a couple of different weekly KPI reports that I have used and a monthly KPI report that I have used. In the weekly KPI report example, the KPI’s will media based and in the monthly KPI report, the KPI’s will be retail based so you can see the different KPI’s that I have used in both industries. You will notice a similar format to what Eric Peterson has in his BIG Red Book of KPIs. I have used part of his suggested format, but changed the format around for each company that I worked. Since I first got into web analytics, I have had several challenges with the KPI reports. The first challenge is getting people to care about the KPI’s as much as I do. Well, getting people to care at all about the KPIs especially if they are not familiar with web analytics. The second challenge is really a continuation of the first challenge and that is getting people to even look at the KPI reports. If you get them to care about the numbers, then they will look at the reports. The question is how do you get people to care about the numbers so they will look at the numbers? I care about the numbers and that should be enough, right? Well…..unfortunately it is usually not enough. You need to get the other people to care about the KPI’s. The question then becomes, how do you do that? Continue Reading!

Welcome!

December 23, 2008

Welcome to my web analytics blog. My name is Richard Calentine. I have decided to enter the blogging world. 🙂 Though, there are already a lot of web analytics blogs and you can find a most of them at All Top . There are a couple of my personal favorite blogs listed on the right as well some of the most resent posts on the Web Analytics Yahoo Groups. I need to do something different to make my blog standout from the other web analytics blogs. I will talk about some of the same topics that the other blogs cover with my own take on the topic, such as: KPI reports and engagement. However I am going to focus on some different topics, such as: how I got involved in web analytics and internet marketing, my process for picking a web analytics vendor, how I got my internal clients to look at KPI reports, switching vendors, how I go about debugging web analytics tagging, and more topics. There are also blogs and documentation on tips and tricks on how to use Omniture and Google Analytics. I will not focus a lot on this, though from time to time I will mention a few tips that I learned in Omniture and Google Analytics. I have been reading the Web Analytics Yahoo Group board for several years and I always see someone ask a “newbie” question. I am going to try to give as much insight as I can on some of these topics and share my personal experiences that I have spent in web analytics for the last five years.