It has been a little while since I wrote my last blog post and I thought it this was an appropriate topic to blog about. Some of you might recall Eric Peterson has done several presentations on this topic. This topic has also recently been mentioned on Twiiter. As I have mentioned from the beginning I am going to write about I am going to write about my personal experiences and this topic was a good topic to write about as I have started my new position. I am going to write about my experience with each of these with my various companies that I have worked. I am going to start with technology, then people, and finally process.
Continue Reading!

Year in Review

December 23, 2009

It was a year ago this week that I was traveling for the holidays and I made the decision to start this blog while sitting in a hotel room. I knew there were quite a few blogs about web analytics already with various opinions on different topics. When I decided to start this blog I wanted to focus on one thing, sharing my experience in web analytics both good and bad. The experiences that I have shared have been about recent topics and some as far back to when I first started my career in web analytics. I have had a great time writing this blog this past year sharing my experiences. I hope that I was to give you more information about a decision or give you an idea about some things to try. I look forward for the coming year and sharing more experiences with you. Though in the past year, I have focused on certain tools, in the coming year I am planning on sharing experiences about various tools and analysis. In the great time that I have had sharing my experiences, you may have come to my blog and not find the answer you were looking for. I compiled a list of the top search terms that brought users to my blog. I am going to try to give more information and/or links for each of the different search terms.
Continue Reading!

Implementing Omniture Part II

February 12, 2009

When I wrote my first post on Implementing Omniture, I wanted to give a general overview of some of the techniques that I use to implement Omniture to help inform business decisions. I have had a better than expected response to the post. I want to follow up with more techniques, but I am going to cover a few more items. I am going to go over the differences between an eVar, a prop, and an event and how I choose which one I use. I am also going to cover the Omniture plug-ins that I use and why I use them. I was looking at some of my RSS reader and I saw a post by Adam Greco of Omniture that goes over some of the plug-in that Omniture offers. I know there are some people who are searching to find the Omniture Implementation manual for SiteCatalyst. As far as I am aware, the only way to get the Omniture Implementation Manual is having a login for SiteCatalyst. You will need to go to Knowledge Base section under Help and do a search for “full implementation manual.” That should get you the result where you can download the Implementation Manual. To understand if you should use a prop, an eVar, or an event, you need to know how each one of these items is used. Understanding these items, will ultimately help fill out the Omniture Tagging Strategy document.

Continue Reading!

Implementing Omniture

January 13, 2009

I have seen several questions about how to implement Omniture throughout the years. I am going to cover the process that I go through to implement Omniture. Specifically, I am going to cover an implementation from a media site perspective. I have been fortunate enough that I have implemented Omniture on several new sites and a couple of re-designs over the last year and a half. Some of the new sites that I have tagged are: RecipeZaar, Front Door, Ecologue, and Food UK. The two re-designs that I have implemented Omniture on are: Food Network and HGTV. I am sure that most of you are aware that SEMphonic has their Omniture Implementation Toolkit. Right before SEMphonic’s XChange 2008 Conference, they had a contest for the toughest Omniture implementation question and the winners would get a free copy of the Omniture Implementation Tool. I was very fortunate enough to be one of the winners and received a free copy of the Omniture Implementation Toolkit. You can see my question and SEMphonic’s response on Jesse Gross’ Web Analytics Tool Time Blog. Since SEMphonic charges for the toolkit, I am not going to post any of the documents or any information about the documents, other than what can be found on their site. What I am going to do is share the documents that I personal use to help me implement Omniture. Continue Reading!