In the years that I have spent in web analytics, one of the questions that I get is we are thinking about redesigning a certain page or creating a marketing promotional page on the site and we how far down the page did the users view of the page. My first answer is to recommend running a test on the page to see which design drives the most success. I usually then get a response back that they do not have a testing tool, the time, or the resources to run a test. After I stop crying from that response, I then say let me see what I can do. After doing a little digging to see what solution that I can find. I came up with a solution that will allow the teams to see how much of the page initially viewed and how much of the page was viewed in total. This solution will take the screen resolution of the users out of the equation to get the most accurate information possible. I then can create a classification file to create different groupings for the report, which include total % of page viewed and scrolling %. After I created the report, I showed the original report to the teams and explained each of the different views. For this report, you are actually going to need two variables (s.props) to take full advantage of the reporting: one to calculate how much of the page was viewed and one to capture the previous page the user viewed.
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It has been a little while since I wrote my last blog post and I thought it this was an appropriate topic to blog about. Some of you might recall Eric Peterson has done several presentations on this topic. This topic has also recently been mentioned on Twiiter. As I have mentioned from the beginning I am going to write about I am going to write about my personal experiences and this topic was a good topic to write about as I have started my new position. I am going to write about my experience with each of these with my various companies that I have worked. I am going to start with technology, then people, and finally process.
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When I started thinking about what I was going to write for my next blog post, I had a couple of topics in mind trying to keep with my original plan for my blog of sharing my experiences in web analytics. Then the news broke that Adobe has agreed to purchase Omniture. Whether this acquasition is going to be good or bad, only time will tell. There has already been enough written on this topic, so I am going to focus this post on another topic. When the news broke of the acquisition, an idea for a post came to me. About a year ago or so, I co-presented a webinar with Omniture for an Adobe online seminar. Little did I know what would transpire a year later. As you can see from the title of the post, the webinar was about measuring and optimizing Rich Internet Applications. I have been very lucky in the last couple of years to have the opportunity to measure and optimize RIA’s and to work for the company that worked with Omniture to develop their flash tracking (ActionSource). Though I am not a developer and have never actually added the ActionSource tracking I work very closely with our flash developers to make sure the tracking that I would like is added to the RIA’s. Though I have tracked many different applications, most of the RIA’s that I going to cover in this post involve flash video, but I think this will give you a good idea of some of the tracking capabilities.
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